The Process

You are just a few steps away from an optimized site - and increased traffic to your website.

The process of creating an optimized site is fairly simple for our clients because we do all the hard work for you. The process of optimization is composed of two basic parts: knowing what constitutes a proper optimization, and actually optimizing a sites structure and page content. But before we begin, go to your favorite search engine and enter the terms your customers might use to find your site. Take note of the page ranking - we'll use this later to do a comparison.

Now, on to the steps.

• Register
• Create A New Site
• Upload Source Files
• Enter Page Options
• Enter Image Options
• Optimize Site
• Download Optimized Site
• Increased Site Traffic

Register

The registration process is quick and easy. Just tell us a little about your company and provide contact information. During the course of optimization, we may need to contact you to ensure that we provide the best optimization possible.

Create A New Site

In this step, you enter basic information about your website such as name, description and industry. You must also provide other information that is critical for site optimization including your sites web address, the default/home page name, and default values for page title, description and keywords. If this is already sounding too technical, don't worry - we will walk you through each step in the process. It's really a lot simpler than it may sound. Contact us at any time and we will be happy to answer your questions.

Upload Source Files

After creating a new site, the source files must be uploaded. At this time, source files can be provided as a single "zip" file or you can download your code directly from an FTP server.

Now, are you wondering what "source code" is? Briefly, it is the code that resides on your web server and describes your page content and functions. When a visitor requests a page from your site, the source code is read by your web server and used to construct the page that the visitor will see. In order to optimize your site, source code is required.

Enter Page Options

This can be the most time consuming part of the process, but it is also extremely important. This step allows you to set the title, description and keywords for each page. The more time and care that is taken in this step, the better the optimization will be. After all, you are the expert when it comes to your site. You know your target audience and you know what search phrases they might use to find your site. If you don't know what description and keywords would be effective, we'll help.

Enter Image Options

Your website images also need some attention. This step allows you to set the title, and alternate text for each image. This step is a little simpler than setting page options - just describe each image and give each a title.

Optimize Site

After ensuring that all previous steps are completed, select and submit the site you want optimized. Optimization is usually completed within 24 hours. The optimization is based in part on the information you entered. If you decide to change your site information, you can re-optimize the site at a later time.

Download Optimized Site

Download and install your optimized site and usually within about 5-10 days your site will be crawled by the various search engines. But note that it can take a few weeks before your site is crawled. Now go back to your favorite search engine and enter the same search terms. Your sites ranking has greatly improved. In all likelihood, you are now on page one!

Increased Site Traffic

Be prepared for increased site traffic and a corresponding increase in sales. Seriously! Don't be caught off-guard. This is chance to make a good first impression on all your new customers.